Cryptozoic - 2016 - Walking Dead Season 4 Part 2 - Trading Card Hobby Box

Configuration:
5 cards per pack, 24 packs per box

Key Selling Points:
 AMC’s hit show, the #1 show on television among adults 18-49 for the last three years, has fans looking for all things The Walking Dead!
 Base set features the most dramatic season 4 moments involving Rick, Michonne, Daryl, and more.
 Authentic Autographs from some of the hottest TV stars!
 Authentic Wardrobe cards from the cast, Walkers, Woodbury residents, and Termites.
 Authentic Prop cards feature props from the fourth season.

Hobby Box contents summary:
 72-card Base set
 Character Bios chase set
 Posters chase set
 Reunion chase set
 Authentic autograph cards (1:24 packs)
 Production-used wardrobe and props randomly inserted

Photo Set box contents summary:
 72-card base set
 Complete Character Bios chase set
 Complete Posters chase set
 Complete Reunion chase set

Binder contents summary:
 Full-color 1" 3-ring binder contains an exclusive metal card

Marketing Support:
 Promotion on Social Media sites including, Facebook, Twitter, Instagram, and sneak peeks on the Cryptozoic Blog
 Contests and/or giveaways held on social media
 Box break videos to highlight trading card sets from base cards to premium inserts
 Press release to industry media
 Email blast to Trading Card collectors
 Ads in NSU trading card publications
 Review copies sent to online media enthusiast outlets (hobby gaming, comic and general pop culture) for expanded consumer exposure and to generate buzz.
 Cross-promotions with AMC via giveaways, contents, and announcements on the AMC website and Facebook page and at conventions/special events.